“Our goal is to create technology that keeps people’s information safe and protected. Apps are allowed to choose when they show it to you, but they aren't allowed to track you until you say yes. You may not see the pop-ups immediately.Apps get a few lines in the pop-up to explain why they want to track you, and they may pitch you even more details before the new setting shows up.Open your phone settings, select "Privacy," tap "Tracking," and switch the toogle off for "Allow Apps to Request to Track." You can tell your phone to say no automatically and avoid the pop-ups.Allow tracking if you like targeted ads, want the app to make more money, and don't mind companies trading information about you.
The app won’t be able to collect a special ID number linked to your phone that's used to tie together all of your behavior on various apps, combine it with other information about you, and target you with ads. Say no if you want a bit more privacy.Just tap "Ask App not to Track" or "Allow." You'll see a pop-up similar to the one pictured above.Once the new OS is installed on your phone, you'll see a prompt when an app wants to track you, with two choices: “Allow” or “Ask App Not To Track.” Apps that exchange your information with advertising companies or data brokers without permission will risk being banned from the App Store. That's a big shift in the way mobile apps collect data on their users, and it promises to cut off a key way consumer data is monetized on the Apple platform. It requires apps to ask iPhone users for permission before collecting and sharing data for targeted advertising. The new tracking setting is being implemented in the newest iPhone operating system, iOS 14.5. It will also lead to fewer ads that are tailored specifically to your likes or activities. That will disrupt the way many developers make money, and could end up changing the mix of apps you see in Apple's app store. The setting will sharply limit the ability of apps to track what you do online and to share that information with others. Starting this week, a new Apple privacy setting will let consumers conduct more of their online lives without the tech industry peering over their shoulders.
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